PropFillBlog
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✦ AI-powered · DOCX · From $29

Three winning
strategies,
one upload.

Upload your RFP and proposal template. PropFill fills every section with three strategically distinct versions — Impact, Precision, and Story — so you can compare and pick the one that wins.

Generate your first proposal →See how it works

No subscription · From $29 · All three Win Themes included

Impact
Precision
Story

Win Themes

Same template. Three different arguments.

Every proposal layout gets filled three times — with a different strategic lens. Compare opening lines side by side, then download what fits.

⚡
Impact

Bold vision, decisive action

Large RFPs · Marketing · Competitive pitches

◎
Precision

Point-by-point RFP compliance

IT systems · Government · Technical proposals

📖
Story

Empathy first, evidence always

Consulting · Branding · New relationships

How it works

From upload to download in minutes.

📄
STEP 1

Upload your files

Drop your RFP, your proposal template (DOCX), and any company background.

🔍
STEP 2

AI analyzes everything

We extract every fill zone from your template and every requirement from the RFP.

⚡
STEP 3

Pick your strategy

Choose Impact, Precision, or Story — or get all three and compare side by side.

✅
STEP 4

Download and win

Your original template, filled with proposal-ready content. Three versions, one price.

Features

What you get before you ever pay.

Six things worth knowing about how PropFill works — and why each one exists.

🗂️

Watch one, or hand over ten

New document walks you through a single RFP, step by step, while you follow along. Multi documents takes up to 10 and runs them without you.

  • Upload is the only part that needs you. After that the server carries every job to the end.
  • Close the tab, go to a meeting, come back. Finished documents are waiting in Documents.
  • Five run at a time; the rest queue behind them.
Read: How to respond to an RFP in half the time →
Multi documents — five proposals generating in parallel, each with its own progress bar
📊

Three drafts, one proposal

Every proposal is matched with three credits. Spend them on three strategies, or on the same strategy three times — then send the one that reads best.

  • Three independent runs beat three edits: a second pass from the same hand is anchored to the first.
  • Proposal teams solve this by handing one RFP to three writers. Same separation, minutes instead of weeks.
  • Compare requirement reading, compliance coverage and evidence choices side by side.

Picking three strategies happens on one upload. To run the same strategy again, upload the document as a new job and choose that strategy — the credits work out the same either way.

Read: 3 win theme strategies that win government proposals →
Preview screen showing three finished versions of one proposal — Impact, Precision and Story
🔍

Read every attachment before you bid

Paste the SAM.gov notice, add up to 40 attachments. One analysis document comes back.

  • Which file to read first, and in what order.
  • Requirements with no submission path.
  • Conflicts between documents, before they cost you the bid.
Read: Why we built Opportunities →
Opportunities analysis document showing which file to read first and a recommended reading order table
✅

Every requirement traced to a page

When your RFP is a DOCX or PDF, your proposal ends with Appendix A — each requirement mapped to the section and page that answers it.

  • Status reads Met, Not found, or Not verified.
  • Built by matching the actual documents — zero AI calls, so nothing in it is invented.
  • Find what you missed before an evaluator does.
Read: Why every proposal needs an RTM →
Appendix A — Requirements Traceability Matrix inside the generated Word document
🪙

Leftovers keep their value

Balances too small to buy a coupon collect in one M Point wallet that never expires.

  • Twenty points left in Professional buys nothing on its own — a coupon there costs 40 pages.
  • Move it in one click from Settings, then spend it anywhere.
  • New accounts start with 10 points already in the wallet.
Settings credits panel showing a leftover Professional balance being moved into the M Point wallet
🎯

Compare the bids before you write one

Group opportunities by NAICS code, set what counts as worth your time, and read them side by side — deadline, agency, set-aside, page limit, and what the analysis could not find.

  • You set the window — how soon a deadline has to be, and how long a proposal you are willing to write. Opportunities fall into sections against it.
  • Nothing is scored and nothing is hidden. What sits outside your window, and what is missing a deadline or a page limit, each lands in its own section with the reason on the row.
  • Costs nothing — the comparison reads analyses you have already paid for.

Where the analysis and the SAM notice disagree on a deadline, the row says "Dates conflict — check" and both are shown.

By NAICS project — a Priority criteria panel with deadline and page-limit sliders on the left, and opportunities sorted into Priority and Needs a check on the right

Pricing

Credit-based pricing. No subscription.

Your first proposal is free — no credit card needed.

Starter

$29/ 3 coupons

Perfect for trying it out or occasional use.

✓3 Win Theme strategies
✓30 pages per coupon
✓Up to 15 sections
✓DOCX output
✓Sonnet 4.6 AI (best quality)
✓Never expires
Get Starter

Professional

MOST POPULAR
$199/ 15 coupons

For consultants submitting proposals regularly.

✓Everything in Starter
✓40 pages per coupon
✓Up to 30 sections
✓About 5 proposals
✓Same premium AI quality
✓12 month validity
Get Professional →

Team

$399/ 30 coupons

About 10 proposals — best value per page

For teams and agencies who submit regularly.

✓Everything in Professional
✓60 pages per coupon
✓Up to 45 sections
✓12 month validity
Get Team

Included in every plan

✓Projects — by client or NAICS
✓Pipeline tracking
✓Opportunities

One coupon covers one theme — a proposal with three win themes uses three coupons. A longer RFP is not cut short; it simply uses more coupons. You are charged for the pages actually produced.
First proposal is completely free — no credit card required. All plans include the same premium AI.

Why pay $125/month for one draft
when you can pay $29 for three?

Typical RFP tool
PropFill
$75–125/month subscription
$0/month — pay per use
1 draft per document
3 strategic versions
Their template only
Your template preserved
Fixed AI model
Premium AI (Sonnet 4.6)
Monthly lock-in
No commitment

Ready to write your best proposal?

Upload once. Get three strategies. Win more.

Start free — no credit card needed →

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